Lea & perrins logo (very rough)

This design is a very very rough concept and needs alot of the work, the logo had not real work put into it, and was only used to see how it would fit in with the design.

I like how the logo itself solves one of Lea & Perrins main problems of a huge amount of people not knowing hows to use it. But here the logo shows you the most common foods it's used in.

There are indefinably to many colors, this generally feel to loud. the logo has to be simple enough to stick in the consumers mind. I should probably try a two tone design.

Rough Initial Designs for Worcester Sauce Bottle

Research

This is a very good alternative is can be perfectly moulded into the exact same shape as the original, and vegetable ink can be used to recreate there proud logo’s in full detail and colour.

Beer cardboard cases are something I’m familiar with, they’ve inspired me. There use the minimal amount of material cover and hold the contents. And the handle is also surprisingly durable.

I think one of the inevitable things that I think will use in most of my products are plastic refill pouches. As it allows the use to re-use there bottle instead of replacing them every time which cuts down the cost and co’2 footprints which would come from transporting them and recycling them.

These pouches can now be made with 70% less plastic then an average plastic container with the same volume. And this can simply be taken out of the cardboard and they can be recycled separately. And because is made of 70% less they are much lighter to transport saving fuel.

A company called biome plastic’s could also provide lea & perrins with the materials to manufacture these with bio plastic which is plastic like a materials with the same basic properties and usability, but is made from plant extracts making it bio-degradable, fully recyclable though perfectly suited for food packaging, with the same transparency and feel.

http://www.biomebioplastics.com/bioplast-food-wrap.php

Green bottle

I found another very interesting cardboard liquid container concept that I could use for my bottle design. From a company called Green bottle.

Material

The milk bottle were the main type of bottles that were 

tested in selected supermarkets and 90% of people would 

try this, and after use 82% of people said they would 

intentionally buy this products again.

These bottles are made but taking the client’s previous

 bottle design and then vacuum sealing the paper over the 

bottle.

Inside is left a plastic bag with a cap, the cap being fastened 

to the lip of the bottle. This plastic bag is made with significantly 

less plastic compared to a plastic bottle of the same 

equivalent. Carbon foot print of transporting these green bottles is only 10% the equivalent glass bottles. And the carbon foot print of making these green bottles are 4.4 times less then equivalent plastic bottles.

The cardboard can also be easily and simply taken of the plastic with little strength and be recycled separately, compared to carton packaging which cannot be separated.

Environmental Comparisons

	GreenBottle	HDPE Bottle	Laminated Carton
Global Warming Potential (gCO2 equivalent)	71.82	95.6	93.07
ReCiPe single score (mpts)	6.83	10.44	14.28
Source: PIRA Life-Cycle Analysis Dec 2010

	Made from renewable resources	Made from recycled materials	Recycling Rate	Global warming potenial(Compared to GB)
PET	No	22%	50%	4.38
Laminated Carton	Partial	No	36%	1.3
GreenBottle	Partial	Yes	69%	1

Summary

This is a very good alternative is can be perfectly molded into the exact same shape as the original, and vegetable ink can be used to recreate there proud logo’s in full detail and color.

http://www.greenbottle.com/environment/why-is-greenbottle-better/the-greenbottle-solution.aspx

Inspirational Products

360 Bottle

This is an innovative design by Jeremy Dawkins from brand image these bottles are out of fibres you can find in bamboo and sugar cane, and internally lined with a micro film similar to cling film to stop the moisture deteriorating and deforming the fibre material. As you can from the image below the lid can be torn off split in half. With the protruding side facing down on half can then be used to plug the nozzle shut while the other half can be clipped onto the whole on the side as a spar.

The whole bottle is 100% recyclable and bio degradable, and the fibre sheets used to create it can be pressed into any desired shape, to then be died or printed on.

http://www.youtube.com/watch?v=sd9IcubM5jw

http://www.core77.com/blog/object_culture/360_paper_bottle_11829.asp

Inspirational products

Cutting board package

I think this is the greatest thing since sliced bread as it goes hand in hand. This is a recycled and recyclable polypropylene net. That when closed acts as a perfect container for bread keeping it contacted from moisture and air that would dry it out. But when open acts as chopping board.

I struggled to fins the designer and manufacture of this product. This is a shame as I’m sure they would’ve had many more products to inspire me.

Quick summary

Though the majority of households are bound to have some sort of chopping board, this packaging is still very useful. This is great for anyone looking to enjoy bread outside of the household campers for instance can save the space that chopping boards would take up, whilst preventing bread packaging being thrown onto the ground.

Inspirational products

Flicker light

This is a identical to “Lite 2 go” in terms of concept though offers something completely different in terms of design. Just like the “lite 2 go” this offers a lamp that can stand as well as hang, the entire packaging becomes the lamp itself and nothing is wasted. This design also allows you to be able to pull the white card shell that sits on the outside up and down to adjust the brightness as well as the pattern it projects onto the wall.

I also found some crude sketches of alternative designs for this product, I don’t think she has made or released these as I cannot find any trace of them and I’m not sure if she’s plans to, or if dummy models have been made but they all look very creative stylish and at a single glance you can tell how easily they could be made.

Quick Summary

At first I was completely put off but the use of the very crude cardboard used but simple turning the light on complete transforms it. The light completely renders the rough crude texture of material invisible. You can only see the silhouette and outlines of the lamp shades. The rustic look of this lamp means it can fit in well rustic surroundings where as light to go would not. This has shown me how first impressions of products can be deceiving and how those impressions can be broken.

                      

Inspirational products

Dream ball project

This is a genius idea by red cross. They have the great idea of scoring the packages they send to aid those in Africa so it can be assembled into a football. Instead of wasting cargo space with footballs the packaging itself becomes one. As they know the children and mostly barefoot or at least prefer to play barefoot they idea of making a cardboard football isn’t so farfetched. Though the material is thick sturdy and gives the ball a nice bounce.

Quick summary

This is creativity on a very inspirations scale, this has truly opened my eyes and shown me that I can achieved what ever want with my packaging. I would have never have thought cardboard packaging could be used to create a football or baseball. The mere thought would have made me laugh if I hadn't have seen the final product. But this is perfect for barefooted kids who live in a place where moisture which could damage the product is scarce.

Inspirational products

Hangerpak

This is another great design from a student named Steve Haslip, a graphic designer from Wivelsfield green, England. As you can see the recycled cardboard packaging becomes the coat hanger if folded correctly as instructed by step by step instructions printed on the back.

Quick summary

Though this is clever and innovative the cardboard design could simple get damaged, torn, bent, deform from water. Rendering the hanging feature useless though this same concept could be transferred to many different designs.

I should explore the possibilities of my packaging being transformed into a spice rack, or recipe book oven tray matt etc.

Inspirational Products

Reverly wine

Revelry wine is an established and well respected wine making company that are in the process patenting this design. Almost everyone will be familiar with the classic cheap boxes of wine you can find in the cheap section in the wine aisle. So this is a bold step for profiting wine company to make as they could easily associate themselves with this image.

But this is a very stylish sophisticated design that could completely separate themselves from that stereotype. This design holds twice as much wine as the average bottle, eliminates the foul taste of cork taint, and the cap keeps the wine fresh for weeks after opening. Lastly it is 100% recyclable.

Quick summary

This is great example of how straying away from the norm isn’t always a bad thing and can be done successfully. This has not yet been manufactured and sold yet, but this design is already receiving a lot of positive publicity. The simple choice of doubling the composite mean longer usage and less waste by at least half.

Inspirational Products

Lite 2 Go

This is one of thee best pieces of packaging I’ve ever seen. With this product the entire packaging becomes the lap itself. It also includes build and electrical cord. It can be used as both and hanging lampshade as well as a desk lamp.

All components of these lamps are either bio degradable or recyclable none of which contain toxic materials or chemicals. To top things off there are no tools or extra materials required to assemble this such as, staples, tape, screwdriver etc.

I’m such a fan of this product because usually eco friendly products have a problem of being unattractive. But this product is so stylish and looks better than most lamps I have seen in stores.

http://www.knoend.com/shop/lite2go/

Quick summary

This is a perfect example of how packaging can be used for the purpose of the product without hindering on usability appearance

Inspirational products

Billerud FibreForm

Billerud FibreForm is a paper like material made from very flexible fibre’s allowing it to surpass papers limitations in terms of flexibility allowing it to full compete against plastics. Made from 100% primary fibre its purity and strength and the ability to coat it in a wide range of films have made it approved for food packaging. It meets all the meets all the demands of MAP (Modified Atmosphere Packaging) it is capable of preserving consumables natural value, taste and smell. And will protect against light moisture, bacteria and impurities.

Made from renewable materials from a well managed and replenished forest this material is FSC certified.

Quick summary

This would be the perfect material for my bottle refill packaging. Am considering a bottle shaped box that will contain two bio-plastic refill pouches for some sort of reusable bottle.

http://www.billerud.com/Our-Offer/Materials/Billerud-FibreForm/

Current production

Current production

Before I strive to completely alter how lea & perrins design and produce their products to allows any alterations to be smooth and as familiar as possible to the company.

Here are questions that lea & perrins have answered from my fellow class mates. These questions and answers stood out to my interests the most.

[Are there any elements that have to be on the bottle packaging design like Names, ingredients, logos?

Yes. We have to have the product name (Lea & Perrins Worcestershire Sauce) Declared Weight, Ingredients, nutritional table, Allergy information and barcode.  We also strongly put The Original and Genuine and the Royal crest onto the label design.]

This was very useful in setting boundaries so I do not waste time in the design process.

[Firstly, where they source their ingredients? for instance do they use fair trade products?

Ingredients are sourced from many countries across the world, all via suppliers approved to Heinz stringent standards on quality, ethics and environmental awareness.]

This answers one question yet poses more. I do now realise that sourcing the products from around the world is not new to them so I can do this myself for my final project. But they have not been clear weather they import ingredients from around the world just for there English factory. Or whether they use ingredients around the world to supply the international factories with locally sourced materials. Also the answer “Heinz stringent standards on quality, ethics and environmental awareness” this does not answer the question which was are your products fair trade, running factories with workers on below minimum wage, in wasteful environmentally harmful factories may meet Heinz standards just fine.

[Firstly, I was wondering why the company had chosen to specifically attract 20-35 year old age group? Especially as 55% of sales come from households with no children. 

Jess, we would like to engage with this younger age group as at present we are seeing consumers of this age not using/ stop using Worcester sauce. To avoid having a lost generation of consumers (hence my Mum used to use Worcester Sauce but I don’t) we need to engage with them and make Lea & Perrins part of their everyday cooking.]

This lets me investigate the best way to redesign the logo.

[Can anything be added to the bottles as long as the bottle shape is kept the same? 

At this design stage we are happy to review any ideas.]

Changing the bottle design is not completely out of the question.

[Do you want Lea & Perrins, Heinz Group, or Worcester Sause label to be the main accent of the design? 

Would suggest we go with Lea & Perrins then Worcester Sauce (as per current label) We do not and would not promote Heinz group on the front of the label.]

Further great information on how the logo can be redesigned.