Seacourt

Sea court is a mufti-award winning oxford based company that deals in producing environmentally friendly printing, over a broad range of platforms including labels and boxes.

They have won the following awards:

• WINNER Queen's Award for Excellence: Sustainable Development 2011
• WINNER Waste Reduction Award Environmental Pioneer Awards 2010
• WINNER UK Sustainable Business - THE Environment and Energy Awards 2010
• MAJOR COMMENDATION BCE Environmental Leadership Awards 2009
• WINNER European EMAS Award 2008
• WINNER Queen's Award for Excellence: Sustainable Development 2007
• WINNER Green Apple Environmental Awards 2006: Green Champion
• WINNER European Business Awards 2006: UK Nomination
• WINNER Oxfordshire Business Awards 2005: Environmental Category
• WINNER Liveable City Awards 2005: Contribution to Air Quality
• WINNER SEEDA Business Awards 2004: Sustainable Business (South East)
• WINNER Oxfordshire Sustainable Business of the Year 2004

And there achievements are

• We are the World's first Zero Waste Printer
• Multi-award winners, including the Queen's Award for Sustainable Development 2011
• Awarded the highest accreditations for our Environmental Approach
• Communicate your best practice approach using Naturally Responsible straplines

There use of water-less printing and vegetable oil based inks, and for digital printing they use UV led which contains no violent organic compounds that emit harmful solvents into the air, and it doesn't give off any ultra violet rays.

http://www.seacourt.net/

Refill Box Design

I chose a black color for the box as even though an orange box would stand out from the crowd it would also be incredibly tacky. Besides the bottle is the main product to get everyone's attention, anyone looking for this will easily find it next the the LP bottles.

As I made the box black I also inverted the colors of the logo to match. 

This will be made out of Billerud FibreForm material.

http://www.billerud.com/Our-Offer/Materials/Billerud-FibreForm/

Bottle Holder instructions

LP Bottle Final Design

This is the final design of the Worcester sauce bottle, the only design feature's I have physically changed bout the bottle it the length of the bottle neck to make it easier for customers to clip the refill pouches into the screw top lid. And the bottle as been cut in half with classic screw top grooves added to allow easy removal of the top. Other than this I saw no reason the change any other physical feature of the bottle, this may only confuse customers and make the bottle and brand unrecognizable.

The bottle and refill pouches are made entirely out of bio-plastic and is 100% recyclable.

Logo Mock Up Final

This is the final design of the logo. The block capitals are bold and strong to stand out from competitors, it also helps it to blend in with its family Heinz sauce's that also use block capitals. It retains the black and orange themed colors. I have kept the royal crest and included a more updated yet still classically picture of Worcester's most well know three landmarks the cathedral and church on the main bridge. I have realized how important and pleasing symmetry is to the eye so I have made sure the logo sit sandwiched in between the church and cathedral.

Sauce Bottle Holder mock up

Draft Mock - ups of Re-fill box bottle holder conversions

Logo Re-design 4

It's a shame to loose the powerful droplet but its for the best. It is fully clear that the character is a "P", and the downsizing allows me to keep the droplet.

Logo Re-design 3

I prefer the crest to be seated on-top of the "L" it compliments it nicely as it has a similar width, its as if the "L" has been crowned. I love the re-entry of the droplet, it seem a bit over powering though I do like it, this is the little element that can set this apart from the rest of the logo's. 

Just as people say the apple logo would not have been as successful without the very discrete bite it has taken out of it.

Logo re-design 2

I think I'm making great progress this logo looks much more symmetrical and the fact that all the elements are closer together makes it easier to visually digest. and makes it much easier to integrate into different types of multimedia.

Logo edit

This one has a much better symmetry but it seems to take up alot of space, I think I will try more compact designs.

Logo re-design 1

I am really happy with this logo, it has been simplified, and the food has been completely taken away. I will have to promote the sauces uses another way.

Logo design

The famous book “Logo design love” states that’s keeping things simple is the best way to go, and my logo is far from simple. I was desperate to incorporate the classic food that the sauce is used for into the logo that I have overcrowded it. “Simplicity helps people remember your design….. If someone asked you to sketch the McDonald’s logo, and then sketch the Mona Lisa, which would be more accurate?”. The answer is obvious and this is very true my logo is much to load for anyone to remember it, but this is hard to see as the creator of it because the time I have spent creating it has already cemented it into my head.

From that first statement I knew simplicity is the way to go, I should maybe remove or minimise the food behind the logo “think of the logos of large corporations like Mitsubishi, Samsung, FedEx, BBC, and so on. Their logos are simple, and they’re easier to recognize because of it.” After reading this the logo of all the companies instantly pop into my visual mind. They also say how minimising the complication of your logo means gaining the ease of being able to simply transfer it across multimedia e.g. email, business cards, cloths etc. (Logo Design Love: A Guide to Creating Iconic Brand Identities (2010), David Airey, page 22-23)

I am definitely redesigning my logo and editing or removing the food but I thought it may be a great design for the refill packs, though if I did do this I would have to stick with the black and orange supposed to the rough colour mock up.“A colorful logo might look cool and seem eye catching, it’s also important to consider the practicality…..every additional colour you have in your logo, there is additional expense every time you reproduce that logo.”This is killing two bird with one stone as I don’t think they will be fond of adding colours into lee & perrins iconic logo. www.brandmakernews.com, June 7^th, 2010.

http://brandmakernews.com/business-brand/547/7-keys-to-redesigning-your-logo.html

Not happy with my logo,and am i moving in the right direction with my designing

At this point I'm am not fully happy with the logo, it seems to loud and i don't know how effective this logo will be. As i don't know anything about logo design, i think it will be very productive to look at how to successfully redesign and logo.

First realistic mock up

Here is my first realistic mock up of my design, I still need to apply the logo to the bottle and demonstrate how a sharp pointed tube protruding from the bottom of the cap would pierce the top of the refill pouch.

Draft Rough Final Design

Lea & Perrins Logo (Rough Edit)

I'm very happy with this design though it is still unfinished. This works nicely as a logo, the overpowering colors have been removed and the original colors have been nicely introduced.

I think LP has more a ring to it which could help to make the brand more memorable. I went further with the idea of the logo hinting how the sauce should be used. Which is why I added the droplet, hopefully with will show that it is not only a very thin sauce but only a couple of drops are needed.

I do need to work on this more to make the food more recognizable, especially the two chicken thighs at the top.