The famous book “Logo
design love” states that’s keeping things simple is the best way to go, and my
logo is far from simple. I was desperate to incorporate the classic food that
the sauce is used for into the logo that I have overcrowded it. “Simplicity helps people remember
your design….. If someone asked you to sketch the McDonald’s logo, and then
sketch the Mona Lisa, which would be more accurate?”. The answer is obvious and
this is very true my logo is much to load for anyone to remember it, but this
is hard to see as the creator of it because the time I have spent creating it
has already cemented it into my head.
From that first statement I knew simplicity is the way to go, I
should maybe remove or minimise the food behind the logo “think of the logos of
large corporations like Mitsubishi, Samsung, FedEx, BBC, and so on. Their logos
are simple, and they’re easier to recognize because of it.” After reading this the
logo of all the companies instantly pop into my visual mind. They also say how minimising
the complication of your logo means gaining the ease of being able to simply
transfer it across multimedia e.g. email, business cards, cloths etc. (Logo
Design Love: A Guide to Creating Iconic Brand Identities (2010), David Airey,
page 22-23)
I am definitely
redesigning my logo and editing or removing the food but I thought it may be a
great design for the refill packs, though if I did do this I would have to
stick with the black and orange supposed to the rough colour mock up.“A
colorful logo might look cool and seem eye catching, it’s also important to
consider the practicality…..every additional colour you have in your
logo, there is additional expense every time you reproduce that logo.”This
is killing two bird with one stone as I don’t think they will be fond of adding
colours into lee & perrins iconic logo. www.brandmakernews.com, June 7th, 2010.
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