Monday, 3 December 2012

Lea & Perrins Logo (Rough Edit)

I'm very happy with this design though it is still unfinished. This works nicely as a logo, the overpowering colors have been removed and the original colors have been nicely introduced.

I think LP has more a ring to it which could help to make the brand more memorable. I went further with the idea of the logo hinting how the sauce should be used. Which is why I added the droplet, hopefully with will show that it is not only a very thin sauce but only a couple of drops are needed.

I do need to work on this more to make the food more recognizable, especially the two chicken thighs at the top.

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