Seacourt

Sea court is a mufti-award winning oxford based company that deals in producing environmentally friendly printing, over a broad range of platforms including labels and boxes.

They have won the following awards:

• WINNER Queen's Award for Excellence: Sustainable Development 2011
• WINNER Waste Reduction Award Environmental Pioneer Awards 2010
• WINNER UK Sustainable Business - THE Environment and Energy Awards 2010
• MAJOR COMMENDATION BCE Environmental Leadership Awards 2009
• WINNER European EMAS Award 2008
• WINNER Queen's Award for Excellence: Sustainable Development 2007
• WINNER Green Apple Environmental Awards 2006: Green Champion
• WINNER European Business Awards 2006: UK Nomination
• WINNER Oxfordshire Business Awards 2005: Environmental Category
• WINNER Liveable City Awards 2005: Contribution to Air Quality
• WINNER SEEDA Business Awards 2004: Sustainable Business (South East)
• WINNER Oxfordshire Sustainable Business of the Year 2004

And there achievements are

• We are the World's first Zero Waste Printer
• Multi-award winners, including the Queen's Award for Sustainable Development 2011
• Awarded the highest accreditations for our Environmental Approach
• Communicate your best practice approach using Naturally Responsible straplines

There use of water-less printing and vegetable oil based inks, and for digital printing they use UV led which contains no violent organic compounds that emit harmful solvents into the air, and it doesn't give off any ultra violet rays.

http://www.seacourt.net/

Refill Box Design

I chose a black color for the box as even though an orange box would stand out from the crowd it would also be incredibly tacky. Besides the bottle is the main product to get everyone's attention, anyone looking for this will easily find it next the the LP bottles.

As I made the box black I also inverted the colors of the logo to match. 

This will be made out of Billerud FibreForm material.

http://www.billerud.com/Our-Offer/Materials/Billerud-FibreForm/

Bottle Holder instructions

LP Bottle Final Design

This is the final design of the Worcester sauce bottle, the only design feature's I have physically changed bout the bottle it the length of the bottle neck to make it easier for customers to clip the refill pouches into the screw top lid. And the bottle as been cut in half with classic screw top grooves added to allow easy removal of the top. Other than this I saw no reason the change any other physical feature of the bottle, this may only confuse customers and make the bottle and brand unrecognizable.

The bottle and refill pouches are made entirely out of bio-plastic and is 100% recyclable.

Logo Mock Up Final

This is the final design of the logo. The block capitals are bold and strong to stand out from competitors, it also helps it to blend in with its family Heinz sauce's that also use block capitals. It retains the black and orange themed colors. I have kept the royal crest and included a more updated yet still classically picture of Worcester's most well know three landmarks the cathedral and church on the main bridge. I have realized how important and pleasing symmetry is to the eye so I have made sure the logo sit sandwiched in between the church and cathedral.

Sauce Bottle Holder mock up

Draft Mock - ups of Re-fill box bottle holder conversions