This is the final design of the logo. The block capitals are bold and strong to stand out from competitors, it also helps it to blend in with its family Heinz sauce's that also use block capitals. It retains the black and orange themed colors. I have kept the royal crest and included a more updated yet still classically picture of Worcester's most well know three landmarks the cathedral and church on the main bridge. I have realized how important and pleasing symmetry is to the eye so I have made sure the logo sit sandwiched in between the church and cathedral.
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