Current production

Current production

Before I strive to completely alter how lea & perrins design and produce their products to allows any alterations to be smooth and as familiar as possible to the company.

Here are questions that lea & perrins have answered from my fellow class mates. These questions and answers stood out to my interests the most.

[Are there any elements that have to be on the bottle packaging design like Names, ingredients, logos?

Yes. We have to have the product name (Lea & Perrins Worcestershire Sauce) Declared Weight, Ingredients, nutritional table, Allergy information and barcode.  We also strongly put The Original and Genuine and the Royal crest onto the label design.]

This was very useful in setting boundaries so I do not waste time in the design process.

[Firstly, where they source their ingredients? for instance do they use fair trade products?

Ingredients are sourced from many countries across the world, all via suppliers approved to Heinz stringent standards on quality, ethics and environmental awareness.]

This answers one question yet poses more. I do now realise that sourcing the products from around the world is not new to them so I can do this myself for my final project. But they have not been clear weather they import ingredients from around the world just for there English factory. Or whether they use ingredients around the world to supply the international factories with locally sourced materials. Also the answer “Heinz stringent standards on quality, ethics and environmental awareness” this does not answer the question which was are your products fair trade, running factories with workers on below minimum wage, in wasteful environmentally harmful factories may meet Heinz standards just fine.

[Firstly, I was wondering why the company had chosen to specifically attract 20-35 year old age group? Especially as 55% of sales come from households with no children. 

Jess, we would like to engage with this younger age group as at present we are seeing consumers of this age not using/ stop using Worcester sauce. To avoid having a lost generation of consumers (hence my Mum used to use Worcester Sauce but I don’t) we need to engage with them and make Lea & Perrins part of their everyday cooking.]

This lets me investigate the best way to redesign the logo.

[Can anything be added to the bottles as long as the bottle shape is kept the same? 

At this design stage we are happy to review any ideas.]

Changing the bottle design is not completely out of the question.

[Do you want Lea & Perrins, Heinz Group, or Worcester Sause label to be the main accent of the design? 

Would suggest we go with Lea & Perrins then Worcester Sauce (as per current label) We do not and would not promote Heinz group on the front of the label.]

Further great information on how the logo can be redesigned.